Twenty-five years of fashion photography. Now with AI.
From your garments, we create campaigns, lookbooks and e-commerce visuals, with the eye and the standards of a fashion photographer.
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A light, a place, an attitude for every piece.
Studio, beach, city, countryside: the setting is chosen to suit the collection, with no travel and no location fees. Click an image to enlarge it.
One model, one story, from the first image to the last.
A lookbook stands or falls on its consistency. The same face, the same light, the same mood across the whole series. That is what makes it believable, and that is where art direction matters.
AI does not replace photography. It extends what a photographer knows how to do.
GS Factory was founded by Gianni Soglia, a fashion photographer for more than twenty-five years. He has published two photography books with Cherche-Midi and exhibited his work.
That craft shows in every image: the choice of light, the framing, the pose, the way the garment falls. AI brings freedom of setting and speed of production. The eye remains the photographer's.
The studio is based in the Luberon, in the south of France, and works with ready-to-wear brands, designers and online stores.
How a production works.
You approve a first image before we produce the series, so you know exactly what you will receive.
You send your pieces
Packshots, flat-lay or hanger photos, plus your references: moodboard, past campaigns, brand tone.
Art direction
We choose the model, the setting and the light. A first image is sent to you for approval.
Production and delivery
The full series is produced and delivered within 48 to 72 hours, in the formats you need.
- Studio, equipment and travel to organise
- Photographer, models, hair, make-up, styling
- One setting per shoot day
- Several weeks between the shoot and the retouched files
- Nothing to organise: you send photos of the garments
- Models chosen for your brand, consistent from one image to the next
- Any setting: studio, city, nature, places no one could book
- Series delivered within 48 to 72 hours
What brands ask us.
Does the garment stay true to the original?
Yes, that is the priority. Cut, fabric, colour and details are checked image by image. An image that misrepresents the piece is not delivered.
What do you need to get started?
Sharp photos of each piece: a packshot on a neutral background, flat-lay or on a hanger. The more precise they are, the more faithful the result. A moodboard helps set the mood.
Can we keep the same model across a whole collection?
Yes. The model chosen for your brand can wear every piece in a collection and return from one season to the next.
How are pricing and usage rights set?
Pricing depends on the number of products and images per product. Usage rights (web, social media, print, advertising) are set out in the quote.
What if an image isn't right?
We redo it. Approving a first image before production keeps surprises to a minimum.
Try it on your garments.
Send us photos of two or three pieces. We will send back 3 to 5 images free of charge, so you can judge the result before committing.